TZIELD

As my brand review committee loved to remind me, TZIELD is a prescription medication that slows the progression of T1D.

We all held hands and made the first consumer-facing video depicting the entire infusion process.

I led a two-day video shoot at an infusion center, managing every aspect from scriptwriting to collaborating with talent and on-site review committees.

We also captured infusion experiences as roundtable discussions for approachable perspectives on the infusion process.

T1D Truth or Fiction

During the production, we found efficiencies and captured content with our doctors and nurses for a social series that dispelled T1D truths from fiction and broke down the infusion process in bite-sized form.

Nick Schorn, Shannon Cronyn (CDs), Gemare Falzaro (ACD Art)